Our first speaker today was Cindi Thordarson of EcoGraphics Printing in Lakewood, Colorado. The first item Cindi covered today was the fact that although much of her industry is losing business to computer technology, she received two pieces of mail this week that she found entertaining – one was from Google and the other was from another internet marketing company – two companies that one would think would email the information. So she wanted to remind us that although most of our business can be done through email and websites – never discount the value of a brochure or thank you card in your clients hands. After mentioning this Cindi took her time to discuss the different types of paper they frequently use in her shop. Paper is measured in pounds per 500 sheets or one ream of paper. The different types of grades are Bond, Book, Text, Cover etc. Each group of the grade of paper is assigned a standard size that all its weights are referred to. The basics of this standard are as follows: Bond has a standard size of 17 x 22″ and this is the size that is measured for 500 sheets. If 500 sheets of this size weigh 20lbs., then the paper is classified as a 20lb. bond. Heavier and lighter stocks will obviously be thicker or thinner than the 20lb. Now for the confusion… the weight of 500 sheets of the standard sheet size (also known as the basis size) is commonly known as the paper’s basis weight and is always noted as a weight in lbs. The basis size for each weight is different such as for a text weight sheet the basis size is 25” x 38” and a cover weight sheet is 24” x 36”. Cindi passed around a sample of sheets that are commonly used in her office. The first sheet was the common copy paper or 20# bond, which Cindi explained, is not that common any more – most companies want a little more substance to their office forms now so many of these items are now printed on a 60# sheet. Cindi passed around a sheet of 60# Cougar a very common sheet used at EcoGraphics Printing. The next sheet that Cindi passed around was 70# Cougar text, this sheet has become popular because of its FSC certification and the cost. Many companies now use this sheet for their letterhead, because of its weight, bright white color and feel. You can also get envelopes that match that are much cheaper than the higher end envelopes that can run upwards of 65.00 for 500 without any printing. The next sheet that Cindi passed around was a 80# text weight sheet – this sheet is commonly used for manuals and programs as the sheet is very opaque and cannot be seen through. They also offer a100# text but that is not commonly used. Cindi then moved into the cover weight stocks starting with a 65# cover that can be used for forms or take out menus that are going to be handled a lot – it will withstand some abuse. The next sheet is one that Cindi likes a 67# cover weight sheet in a very bright yellow – they use these sheets for door hangers and some business cards although fairly thin the colors make them easy to find and well Cindi says the names are fun-like Fireball Fuchsia, Pulsar Pink and Re-entry Red. Cindi’s next sheet used to be the most common business card stock until about 4 years ago – 80# cover – this is a nice thick sheet and is still used for business cards but has been replaced by the 110# cover. This sheet is very thick and has a good feel, Cindi says that 80% of the business cards they print are now done on this weight of paper. The last sheet that Cindi showed us was a 130# Cougar cover which has been requested by one client for their business cards. This sheet is very thick and bright white and Cindi states hard to get, they have a 2 day wait on delivery – so plan that into your schedule when ordering business cards. If your are needing printed materials for your business, keep Cindi Thordarson at EcoGraphics Printing in mind – she can direct you to the right product to promote your business.
Our second speaker today was Maki DeLaet of EduCyber in Wheat Ridge, Colorado. Today Maki used her time to speak to us about our internet safety. What you do online can effect your life.
Surfing on the Internet
– Remain as anonymous as possible. Keep private information private. (Full name, home address, phone number, Social Security Number, passwords, names of family members, credit card numbers) – Never ask for this type of information online. (look for SSL padlock on the website, know who you are dealing with)
– Think carefully before you create an email address or screen name. Web experts recommend that you use a combination of letters and numbers in both — and that you don’t identify whether you’re male or female. (don’t do birthdays and pet’s names)
– Although email is relatively private, hackers can still access it — or add you to their spam lists. Spam, like advertisements or harassing or offensive notes, is annoying. But spam blockers can keep your mailbox from getting clogged.
– If you don’t recognize the sender of a document or file that needs to be downloaded, delete it without opening it to avoid getting a virus on your machine. Virus protection software is a must for every computer. You can also buy software that helps rid your computer of unwanted spyware programs that report what your computer is doing. Some service providers make software available to protect you from these and other online annoyances, such as blockers for those in-your-face pop-up ads. If you do invest in protective software, you’ll need to keep it updated to be sure it continues to do its job as new technologies evolve.
– Do not reply to spam emails no matter what. Just delete them – if you click on the link to take your email of their list – this is just a way for them to verify your email address.
– Check your privacy settings periodically
– Use hard passwords. Use a minimum 8 characters with numbers and special characters as well as both upper and lower case letters.
– Information you post about you – don’t pour your life out, if you are going on vacation keep it quiet until you get back!
– Don’t “friend” people if you don’t know them