The first speaker today was Cindi Thordarson from EcoGraphics Printing in Lakewood, Colorado. Today, Cindi took her time to speak to us about artwork, they have been doing a lot of design work as of late. Cindi showed us a photo of a small angel that a client wanted to put on a water bottle – the company that was printing the water bottle sent a sample of a recent bottle that they produce with a photograph used as art. Cindi passed around the photo that they sent to the client. To say it looked bad would be an understatement – her client wanted to know if there was anything that could be done to improve the look. Cindi went on to explain that photographs do not present many options for reproductions on promotional products. She took the picture into a graphics program and translated into a vector file (a file that is not made with dots like photographs) this translated the black and white image into about 45 shades of gray and to remove the separations in those grays, Cindi placed a medium gray box behind the image to even it out. The final image looked great! The second story Cindi wanted to talk about going to your graphic designer saying “Well I am not really sure what I want and I have a few images to start with…” . This will increase your price in the design. EcoGraphics Printing charges 75.00 an hour for design work. A recent client was having banners made by Linda Schafer of GL Specialties and the client sent 2 photos from their website and a file with their logo. Cindi created the two banners with the art provided and the client rejected them, asking to have more pictures of older, happy people. He, then asked, “Can’t they pull the photos off our website?” Cindi’s answer to that is no, 98% of website graphics are what is called a .png file or portable network graphic file. These files are created specifically for websites, and are usually the lowest resolution they can be, so they don’t slow down your website from loading. When sending images that you want reproduced, depending on the application, should be a high resolution .jpeg or .tif. If Cindi had pulled the photos off of the clients website and enlarged them for a 77” banner, the pictures would be blurry. So, instead with the client’s approval, Cindi had to search for “happy smiling seniors” on a website that offers images for reproduction. Cindi brought in 8 of 89 pages of images she waded through to find the right pictures for the banner. Cindi showed us small prints of the two finished banners – which were delivered on time for a Wednesday trade show.
Next, Cindi talked to us about another item that will slow down your graphic designer, fonts or typestyles. EcoGraphics Printing has around 3000 fonts between their two computers – one a MAC and one is a PC. So if you do not know the specific font that was used for previous design work your graphic designer has not only their own fonts to wade through. If they don’t have it in their system, there are websites for fonts (some for free and some for pay) that they can find millions of other fonts. Cindi brought in a couple of pages that show the great variety in fonts styles and just how many are out there. The first one she showed us was decorative fonts – at the top it said “there are 4273 fonts in this category” and the second one was for san serif fonts (like Helvetica and Arial) for this collection at the top it said “there are 8768 fonts in this category”. The toughest part of searching for fonts is that you can find a font that looks perfect until you look at the “g” which has a different descender or the “R” which has a different shape altogether, than the font you are trying to match. These are a few things to keep in mind when working with a graphic designer and in the long run will save you money.
Lastly, Cindi discussed sending completed files to your printer. If you have a project and have created the artwork yourself, whether it is word, publisher or a high end graphics program like InDesign, it is best to send the final file in a .pdf or portable document format. PDF’s are easy to work with for printers although, keep in mind that once that file goes to the printer, we cannot make changes to the file. Also, if you have the image going of the edge of the page or “bleed”, we need to have 1/8” of the image outside of the page we are printing on.
Remember that those pieces that you present to the public are your image and sometimes the first impression that your potential clients see of you. Make sure they look fantastic! Use a designer that you work well with and if you need a designer and printer all in one contact Cindi Thordarson and EcoGraphics Printing!
Cindi Thordarson * EcoGraphics Printing * 303.238.7791 * *
Our second speaker today was Juli Parrott, owner of Table Mountain Travel in Golden, Colorado. Today Juli talked about one of her bucket list destinations, Namibia. So Juli shared with us sixteen facts about this beautiful African destination. Namibia is located just above South Africa on the Western side of the African Continent.
1. Namibia is a very large country and the name ‘Namib’ translates into “vast place”. Namibia is one of the least crowded destinations on the planet and there are only four other places that have fewer people per square kilometer.
2. Namibia was the first African country to incorporate environmental protections into its constitution. The country has over 40 percent of its land under conservation management, which shows in the abundance of wildlife.
3. Saara Kuugongelwa is the country’s fourth prime minister and is currently the only female leader in Africa. In Liberia, they had Ellen Johnson Sirleaf until she was replaced by the current leader in January2018.
4. Namibia is home to the world’s largest population of free roaming cheetahs. They are best seen at the Etosha National Park, but can be seen throughout the country.
5. The dramatic and diverse landscapes around Namibia have made it a popular backdrop for many of Hollywood’s blockbusters, such as 2001: A Space Odyssey (1968), Mad Max: Fury Road (2015) and Flight of the Phoenix (2006).
6. Namibia became a country in 1990 when it was granted independence from South Africa and was formerly known as South West Africa. South Africa took over control of the territory during World War One and before that it was under the control of Germany, During which time tens of thousands of the Herero and Nama tribespeople were killed during what was considered the “first genocide of the 20th century” by the German people that occupied the land (the German government formally – finally – apologized in 2004).
7. Many of the Herero people still dress in 19th century German dress as an act of subversion and to protest and create awareness of the bloody history.
8. Namibia has an odd shape – with a panhandle in the North East corner of the country. This was created when the United Kingdom and Germany were carving up South Africa. The deal was that Germany could have the area of the panhandle, which they believed would give them access to the Zambezi River and therefore a route to Africa’s east coast. However, they found out that Victoria Falls, the world’s largest waterfall lay in the way.
9.The Namib Desert is the world’s oldest desert at 80 million years old.
10. The Namib Desert is also home to the world’s highest sand dune, rising out of the desert to over a quarter mile high.
11. Dragon’s Breath Cave in north central Namibia, is the world’s largest non-subglacial lake. It was discovered in 1986 and can only be explored by professional cave divers because of its treacherous landscape.
12. In the 1930’s there was a diamond rush by prospectors and they created the town of Kolmanskop in the south west portion of the country. The diamond rush lasted for around15 years and the town was abandoned in the 1950’s  It is now an eerie ghost town that is slowly being reclaimed by the sands of the desert. It has become a popular tourist stop.
13. The Skeleton Coast is the northern part of the Atlantic coast of Namibia and south of Angola from the Kunene River south to the Swakop River, although the name is sometimes used to describe the entire Namib Desert coast. The Bushmen of the Namibian interior called the region “The Land God Made in Anger”, while Portuguese sailors once referred to it as “The Gates of Hell”. This area is complete with shifting sand dunes and the home to many shipwrecks that litter the coastline.
14. Namibia is the home to interesting street names – paying homage to communist and controversial past presidents. Such as Fidel Castro Street and as well, Robert Mugabe Avenue.
15. Even from space the image of Namibia is incredible, the country is covered with impact craters. One being the Roter Kamm Crater in the Namib Desert, created by a meteorite the size of a SUV that hit around 4-5 million years ago.
16. If you are up for an epic train ride The Desert Express is just the ticket – this train travels from Windhoek, in central Namibia through the central highlands to the savannahs out through the desert and the gravel plains to Swakopmund on the Atlantic Ocean.
If you are looking for a travel agent that can help you mark items bucket list give Juli Parrott and Table Mountain Travel a call!
Juli Parrott * Table Mountain Travel * 303.277.1580 * *