Today’s first speaker was Helen Masterson of Masterson & Friends in Arvada, CO. Helen wanted to discuss Lessons from Santa Claus now that we have passed the holiday season.
Make a list, and check it twice – Check your customer list. Is it up-to-date? Identify customers and what they buy. Profile them in detail. What’s important to them? Break it down by generations and target audiences.  It’s a tedious task but it will pay off in the future.
Make a list of 10 of your products or services that you will promote over the next year. Why 10? If you make a list of just one or two, you will certainly never get to three, four, five, six, etc. If the man in the red suit can do it, so can you.
Plan, prepare – and deliver. Santa gears up months in advance for his gift-giving. You should outline a year-long marketing plan. What are you going to promote now, in January. . . in February, March and so on.
Prepare by making sure your website is up-to-date. Next – determine how you are going to deliver your information:  e-newsletter, Facebook, twitter, even direct mail. (If Goggle uses direct mail, so can you.)
In marketing there is the 45 day paper rule. Make contact with your customers at least every 45 days. Or they ask: Are you still in business?
What you use is determined by your customer base. Are they following you on Twitter, Facebook or your blog? Still the best way to deliver is face to face by getting out and going to Business after Hours or Business Expo’s and meet people.  Schedule it out. Plan on it. Make sure you have something to hand-out! This doesn’t have to be fancy, just something to remember you by.
Ho Ho Ho. Update or reinvent. Remember, Santa didn’t start off with Rudolph.
Do you have a product or service that you can reinvent or re-name?  Like with Joan and The Design Coach – a service she already offered but now has given it a name; Suzanne coming up with Desktop Catering for those that can’t leave their desk. A word about naming – since the late 90s and the surge in tech products, we have had a spat of non-names or made-up-names for companies. This violates the first rule of business: your name should never have to be explained. The Hair Place, Food for Thought, but Dixon Paper to Xpedex??? The closing of their Boulder store did the strange new name have anything to do with that?
Show You Care – Santa is associated with gifts and children. Show you care by doing something special. Offer special Flag Day promotion like a flag disposal day, or a shred-a-thon after tax season, etc.
Marketing is not rocket science. It is a mind-set.
You are either going to have a good year or a so-so-year. What will you find under the tree next Christmas? A profit-making year or a lump of coal?
Helen Masterson * Masterson & Friends Communications * 303.467.9680 *

Our second speaker was Laura Kilty of Shaklee in Golden, CO. Laura took her time today to discuss why we need to supplement our diets. She shared with us some startling health statistics since 1999:
* heart disease is up 9.3%
* cancer is up 19.6%
* diabetes is up 34.5%
Research is saying that these diseases are 60-90% preventable, but with our food declining in natural nutrients and fast food sales are up 2000%, roughly 2% of Americans get the recommended daily fruits and fiber.
Now we are seeing many children developing adult diseases:
* 70% have elevated cholesterol
* 60% are overweight, which then feeds into our adult obesity problems
* an increase of 33% of boys and 147% of girls with type 2 diabetes – this used to be known as adult onset diabetes
* 25% are on prescription medication with 7% being on 2 or more
* in 1996 1 million children were diagnosed with ADHD in 2009 that number jumped to 5.3 million
This may be the first generation in the history of mankind to have a shorter lifespan that their parents. It is a lifestyle choice – what you ARE eating but also what you ARE NOT eating.
We know that supplementation is no longer an option. So what supplement do you choose? Let’s take a look at one of the top selling multi-vitamin ingredients:
* Calcium carbonate, Magnesium oxide, Potassium chloride, Ascorbic acid (vitamin c), Dibasic calcium phosphate, Microcrystalline cellulose, dl-Alpha Tocopheryl Acetate (Vit E), Pregelatinized Corn Starch, Contains < 2% of: Acacia, Ascorbyl Palmitate, Beta-Carotene, BHT, Biotin, Boric Acid, Calcium Pantothenate, Calcium Stearate, Cholecalciferol (vitamin d3), Chromium Picolinate, Citric Acid, Corn Starch, Crospovidone, Cupric Sulfate, Cyanocobalamin (vitamin b12), FD &C Red No. 40 Aluminum Lake, FD & C Yellow No. 6 Aluminum Lake, Ferrous Fumarate, Folic Acid, Gelatin, Hydrogenated Palm Oil, Hypromellose, Lecithin, Lycopene, Magnesium Stearate, Manganese Sulfate, Medium Chain Triglyerides, Modified Food Starch, Niacinamide, Nickelous Sulfate, Phytonadione (vitamin k), Polyethylene Glycol, Polyvinyl Alcohol, Potassium Iodide, Pyridoxine Hydrochloride (vitamin b6), Riboflavin (vitamin b2), Silicon Dioxide, Sodium Ascorbate, Sodium Benzoate, Sodium Citrate, Sodium Metavanadate, Sodium Molybdate, Sodium Selenate, Sorbic Acid, Stannous Chloride, Sucrose, Talc, Thiamine, Mononitrate (vitamin b1), Titanium Dioxide, Tocopherols, Vitamin A Acetate (vitamin a), Zinc Oxide. May also contain <2%: Maltodextrin, Sodium Aluminosilicate, Sunflower Oil, Tribasic Calcium Phosphate. Contains: Soy. The bolded item are good for you or things your body needs the items bolded in red are fillers and can be bad for youhowever the polyethylene glycol really surprised me.
Laura also wanted to let us know the things that we need to look for in our supplements like Biotin. This is an essential B vitamin and very expensive – most companies will scrimp and only give you 10% of the expensive one and more of the less expensive B vitamins. Also look at the vitamin E – you want d alpha not dl alpha – which is synthetic.
So where do you start… Shaklee’s Vitalizer is the best if you can and are willing, if not, give the Vita-Lea Gold for those over 50. Add a Shaklee Cinch Protein Shake and a Meal in a Bar to help optimize your health.
Laura wanted to cover the Shaklee Cinch products, because in this time of new year’s resolutions the Shaklee Cinch program has added Leucine to the shakes, snack bars and meal bars, that will allow your body to hold on to precious muscle while you are dieting. When you lose muscle during a typical diet – your metabolism goes in the tank. So when you go off that typical diet you will need to eat less calories than before you started or you will gain the fat back.
The Cinch program is also a great breakfast or meal on the go for busy people… even if you are not looking to lose weight – as we age we lose muscle, drinking a Cinch shake can keep you keep that muscle. There are so many reasons to drink the right protein shake everyday – just make sure that you are choosing the right one.
For those of you that know someone who is looking to get to a healthy weight – in a healthy way – and have it be the last time they have to lose weight on their New Year’s Resolution list, tell them about Cinch. Right now Shaklee has a special that when you buy 3 months of the Cinch Transformation Pack and receive the 4th month free – a savings of 300.00. Keep Laura Kilty and Shaklee in mind when looking into supplements or weight loss she can evaluate your current program and design one that will work with you lifestyle and budget.
Laura Kilty * Shaklee * 303.420.3359 * *