Our first speaker today was Joan Brown of JB Decorating & The Design Coach in Denver, Colorado. Joan’s talk today was all about the language of color, one of the most dynamic elements in you home décor. Color sets the tone and feel of a room, tying together the furnishings and accessories.

Getting Started:

  • Create a list of the key elements that are going to remain in your room, ie. furniture and accessories.
  • Determine your budget – spend your money on the changes that will have the most impact – whether that be paint, slip covers or fresh accessories.
  • What is the room’s purpose and how do you want it to feel when you are in it.
  • Determine your own personal color preferences – whether it be warm, cool or the neutrals.
  • Collect color & fabric swatches and images from magazines, websites or ideas from your vacations that will give you inspiration and allow you to plan ahead.

Create A Palette:

  • Look at items you have collected and determine which design will work in your space – which elements and colors stand out.
  • Group your colors for personal appeal.
  • View the samples in the space where they will be used with all the existing elements and lighting. This will allow you to see the change of color during the day.
  • Consider the size and scale of items being brought into the space – remember the concept of harmony and balance.

The Color Wheel:

  • There are 12 colors divided into three categories:

Primary – the three main colors – pure red, yellow and blue

Secondary – the combinations of to primary colors

  •  
      • orange (red & yellow)
      • green (blue & yellow
      • violet (blue & red)

Tertiary – the combination of a primary and secondary color

  •  
      • red & orange
      • yellow & orange
      • blue & green
      • blue & violet

Color Schemes: combinations and pairings of color that create an aesthetic look and feel for the space  

  • Monochromatic- tints and shades of the same color. Can be subtle & subdued using a soft color or by using a rich tone can create a dramatic and daring look
  • Complimentary – two colors that are opposite each other on the color wheel, can be very pleasing to the eye
  • Analogous – adjacent colors on the color wheel, using one color more prominently
  • Triad – 3 colors equally spaced on the color wheel, one dominant, one secondary and one just for accent
  • Neutrals – grey, beige and white

Color Speak:

  • Intensity – the brightness or dullness of the color
  • Value – the lightness or darkness of the color
  • Add white to create a tint
  • Add black to create a shade

Choose the Right Finish: This will determine the sheen level and the amount of light that is reflected from the painted surface.

  • Flat or Matte – non-reflective – ideal for less that perfect surfaces and the preferred for ceilings.
  • Eggshell – softly polished glow – ideal for easy to clean and perfect for high traffic areas.
  • Pearl or Satin – low sheen – easy to clean – perfect for trim and walls
  • Semi-Gloss – medium sheen – very durable – perfect for molding and trim, provides a touch of reflective light
  • Gloss – high sheen – highly durable, easy to clean preferred use in kitchens and baths

When planning to remodel your next room give Joan Brown of JB Decorating & The Design Coach to guide you through the remodeling maze. She will work with your budget and time to create the space perfect for you!

Joan Brown * JB Decorating & The Design Coach * 303.399.6208 * joancbrown@q.com

Today our second speaker was Maki DeLaet of EduCyber in Wheat Ridge Colorado. Maki talked today about a new technology tool for marketing called QR code. QR code is short for Quick Response code and it was originally developed and widely used in Japan. In order to use QR code, you will need to download and install a QR code reader (many of them are free) on your smartphone. QR code can be a very powerful tool as it can contain a lot of information – such as URL, phone number, geo coordinates and even text. Generating code is very easy using a site like www.kaiwa.com.

Currently, if you have a QR code on your web site, the search engines will see that you have a new image and will index it accordingly. In near future, the search engines will probably be able to read the QR codes and index the content. 

Asides from the effects of the SEO, the use of the QR codes can offer many possibilities. Your business may be able to use them to give your customers a quick and convenient way to get the directions to your store, offer special coupons, details on your products and/or events – the possibilities are limitless.

While the telephone survey shows (http://www.pewinternet.org/Reports/2011/Smartphones.aspx) that there are only 35% of all adults who use smartphones, the number continues to increase. It is definitely an option worth exploring to promote your business. 

Some of EduCyber client sites that use QR code:

http://www.westchamber.org/

http://www.shepherdhills-school.org/

http://www.wrfire.org/

Maki DeLaet * EduCyber, Inc. * 303.268.2245 * www.educyber.com * maki@educyber.com