Our first speaker today was Edna Miklos from The Hair Place in Wheat Ridge, Colorado. The Hair Place has 3 stylists to take care of any of your hair care needs. This year they are celebrating 28 years in business, concentrating mainly on hair services, cuts, colors, foils, glosses, perms and some nail services. In that amount of time they have seen many changes, yet nothing is completely new. Hair trends tend to spiral around each year with a new twist. The bob is a good example of that, it was popular in the 1930s and 40s and they still use the basics of that cut in many of today’s styles.
Today Edna wanted to talk to us about the Redken New Shades E.Q. Cream and Shades E.Q. Cover Plus. First Edna went over all the varieties of color – Weekly, Semi and Demi, Permanent and Lighteners.
Weekly color – these are water soluble and will wash out a little with every shower.
Semi-Permanent color – these colors will penetrate the cuticle layer of your hair to add tone and shine, these too will wash out over time but will last 4-6 weeks.
Permanent color – are as the name implies permanent and they change the structure of the hair. They remove and deposit color and will show a demarcation line as your hair grows out.
Lighteners – are basically the same as permanent colors except the remove or decolorize your hair.
Edna then wanted to cover another important aspect of your hair and how color work, which is the pH balance or the acid or alkaline base of the product. This important because the acidity or alkalinity of the product will make a difference in the result and type of color.
Effects of acid pH:
- Ensures gentle processing
- Outstanding condition and shine
- Won’t lighten the hairs natural pigment
- Minimizes swelling and cuticle damage
- Maintains hair lipids
Effects of alkaline pH:
- Greater penetration of dye molecules
- Longer lasting color
- Subtle brightening effect
- Allows increased gray coverage
The Redken Shades E.Q. colors falls into the semi and permanent colors on the acid side.
Shade E.Q. Gloss is a semi-permanent color used to refresh, add tone and shine to the hair. It can be used to blend the gray, correct overly lightened hair or add a fashion tone to the hair. Shades E.Q. Gloss imparts tone and incredible shine to the hair while leaving it in good condition.
Shades E.Q. Cream is used to glaze, correct or blend the gray. The Shades E.Q. Cream blends gray with a richer color without lifting any of the natural pigment. So you won’t have a demarcation line. Shades E.Q. Cream blends gray so well because it has more dye molecules to deposit under the cuticle layer of the hair. These colors are richer and deeper for even more shine, it can also be used to define and add dimension to low lights. This cream has an acid pH with no ammonia or lift technology.
Shades E.Q. Cover Plus has up to 75% gray coverage with semi-demi permanent results, with subtle brightening effect for more visible results in a no ammonia formula. Shade E.Q. Cover Plus corrects uneven tones, harmonizing the tone from the scalp out with less banding. It is a great product for brightening and refreshing the mid-shaft of the hair from previous colors or to refresh the ends.
Keep The Hair Place in mind for all of your hair care needs for a knowledgeable staff that can help you find the perfect look for you!
Edna Miklos * The Hair Place * 303.233.4764
Today’s second speaker was Cindi Thordarson of EcoGraphics Printing in Lakewood, Colorado. Cindi started her talk today with a little history of EcoGraphics Printing. Her business partner Scott Feavel opened up EcoGraphics Printing in 1989 with the thought of using less environmentally unfriendly products. At that time it was hard than it now to find the low VOC inks and water miscible cleaners, but he found a local ink company that was producing good quality inks that use soy oil in place of the petroleum based inks that were very popular at the time. They still do business with that company to this day. They now carry a full line of eco-friendly products for the printing industry. At EcoGraphics Printing they also recycle 95% of all their waste paper to minimize their impact on our landfills. Scott moved the company to its current location at Hoyt and Wadsworth in 1995 by purchasing another printing company and their building. This enabled the company to cater to the commercial end of the industry. At EcoGraphics Printing today they produce pieces for Children’s Hospital Colorado, St. Jude’s Hospital, the Jefferson County Symphony Orchestra and many other companies throughout the metro area. Over the years many of the processes have changed from the direct to plate system that allows them to work directly from customer file to print. Three years ago they entered the digital age and added two digital presses that allow them to produce very high quality 4 color projects. The press room still has three traditional printing presses on which they can print envelopes and other items that cannot be run digitally and yes there are some things that cannot be run on a digital press, yet. Some papers will not allow that transfer of ink evenly on the sheet. Cindi then had samples of many of their latest projects, including two spiral bound books to show us the variety of sizes that they can do – one book was a 100 page 8.5 X 11 book and the other was a pocket schedule for a local golf group at 30 pages and a final size of 4.25 x 5.5. Next Cindi showed us a variety of posters that they have produced for everything from a bridal show to a band concert. Another item that they are ask to produce with greater frequency at EcoGraphics Printing are CD or DVD covers, Cindi passed around three different covers that included a local country singer, accountant office and a local hotel. The next product Cindi brought out were a variety of multi part business forms including a form book with a cover that wrapped around so you only use one form at a time. She then showed us a variety of 4 color postcards and thank you cards that they have done for everything from save the date for a wedding to moving notifications for a business. Cindi also discussed that postcards can come in many sizes, but to keep the postage cheap the postcard must be 4.25 x 6 after that you will pay the standard rate for mailing. The last item Cindi talked about was product or services brochures and how important the design of this piece is. She than showed us a brochure that they printed for a local granite company –designed by the owner of the company. The company had been using this brochure for a few years and it was ugly. They were going to be at the Denver Home and Garden show and requested that EcoGraphics Printing design a new brochure for them, Cindi then showed us the new brochure that was stunning and easy to read. So if you are looking to upgrade your business image and need some professional help give Cindi at EcoGraphics Printing a call!!
Cindi Thordarson * EcoGraphics Printing * 303.238.7791 * firstname.lastname@example.org