Today our first speaker was Edna Miklos, owner of The Hair Place in Golden, Colorado. Edna has owned The Hair place for 25+ years now and has 5 stylists that are able to take care of any of your hair care needs along with a full line of hair care products to bring out your hair’s full potential. At The Hair Place, the stylists go through continuing education throughout the year to stay abreast of the current styles and trends. Today Edna wanted to talk to us about our styling tools – blow dryers, curling irons, brushes and the basic uses of them to protect your hair. When it comes to our blow dryers, blow dryers come in a variety of several watts and power, they have a high and low air flow, although the air has one heat setting. If you have heavy thick hair you will need to purchase a dryer that has both of these settings. Remember that before blow drying your hair always towel dry prior but blot don’t rub your hair, then apply the product you most commonly use, ie. volumizer, mousse, straighten balm or thermal protectant. If you straightening your hair the brush you use is very important, using a paddle (flat) brush from the root and pull down straight along the side of your head – with the dryer nozzle right in line with the brush. When trying to create volume and curl use a round brush – preferably with a metal base, the metal base adds heat. You want to start close to the head and pull out and away from the head, the hair will tangle when wet and release as it dries. When drying out your hair make sure to section off your hair – sides, back and top. Drying section by section gives you better control and also allows you to get the brush close to the scalp for better lift. When directing the end of the dryer on the brush and hair, drying with a downward motion. This will help smooth out the cuticle layer of the hair for more shine. Once your hair is dry you can move to curling or straightening. Curling irons come in a variety of different sizes, from ½ to 3 inches, a professional iron can be as large as 4”. They will usually come with a high and low setting, although a professional quality will have settings from 1 to 10. Edna likes these the best because you can adjust the heat for each hair type. When curling your own hair at home remember to turn your iron down to low before using on your hair – this will prevent damaging the cuticle. Also when curling or straightening your hair protect your hair with a thermal protectant, texturizing cream or spray designed to get the best curl without burning the hair such as Redkin Spray Starch or Hot Sets. Once again when curling or straightening, section  off your hair – remember that the size of your iron should match the size of each section (ie. ½ iron should be ½ sections). Wrap the hair starting at the scalp around the iron and don’t close the iron all the way, hold it for 5 sec. If you are using the right products you won’t hold the iron there for long. Curl each of these sections in a different direction so you won’t get a uniform look then separate the curls using a shine product like Redkin’s Vinyl Glam ot Tri’s Bright Lites. When using a straight iron start at the scalp and direct the hair straight down, this will smooth the hair for a bone straight look. Some straight irons have a wave attachment that will put a wave or crimp into the hair. This look can take a lot of time to get right and takes a lot of time. The final thing that Edna wanted to mention was your brushes – whether you use a round, flat, boar bristle or plastic – the type of brush depends on the look you are trying to achieve – flat for straight and round for volume. At The Hair Place they can help you with any type of styling or straightening and help you keep that style! Remember your hair is your most important accessory!

Edna Miklos * The Hair Place * 303-233-4764

Our second speaker today was Maki DeLaet of EduCyber in Lakewood, Colorado. Maki’s talk today was on the 5 Things to Measure in an Internet Marketing Plan.

Most people measure things like “Likes” or “Followers”. That’s not bad but Internet Marketing is more than a popularity contest.

1.   Number of Interactions on Facebook – shows they’re engaged. This can be through wall postings and likes to various comments and postings. Such as a Sushi restaurant that posts a monthly special on their Facebook wall and customers come and comment on the special.

2.   Number of click-thru’s – from Facebook or Twitter or LinkedIn back to your site. This way you can track were the people are coming from.

3.   Increase in number of people who attend an event or call after/during a campaign.

4.   Number of hits on a landing page on your site from a campaign. Seminars that are linked from Facebook or Twitter to track where the customers are coming from.

5.   Increase in customers as a direct result of a campaign. Finding out where they heard about your campaign or seminar.

 This isn’t a popularity contest, it’s business. It’s important to measure things that impact your bottom line.

 Our next seminar is on Tuesday, March 15 from 7:30 to 9am titled “How to Build an Internet Marketing Plan” In this 90 minute seminar Brian will walk you through the steps required to put your plan together. From setting your goals to implementing them on Facebook, you’ll walk away with a document you can use for your business. Register online at www.educyber.com

Maki DeLaet * EduCyber * 303-268-2245 * mdelaet@educyber.com * www.educyber.com