Our meetings first speaker today was Edna Miklos of The Hair Place in Golden, Colorado. She spoke to us about thinning hair and the Nioxin system. There has been a lot about the Ovation hair restoration system, Rogaine or Nioxin – they all have the same thing in common. You didn’t lose your hair overnight and you won’t get it back over night, for optimum results you need to use the full line and use it correctly. There are six reasons for thinning or balding hair: 1. genetics 2. stress 3. diet 4. general health 5. environment 6. medication. The program offered by The Hair Place is The Nioxin System, which is a three part system: The Cleanse – which cleans residue and DHT (dihyrotestonerone) from the scalp, DHT is most prevalent in the morning and blocks the follicles, inhibiting hair growth. The Restore Scalp Therapy – restores moisture and resilience to the scalp skin and The Activate Scalp Treatment – activates the scalp and nourishes the follicles by bringing the circulation to the scalp skin. Nioxin is a 3 part regimen and comes in 8 different formulas – #1-4 are designed more for Caucasian hair and #5-8 are designed courser, Asian or Hispanic hair. The formulas #1,3,5 & 7 are for the early stages of thinning the main difference is that #3 & 7 are for chemically treated hair. The formulas #2, 4 , 6 & 8 are for the advanced stages of thinning or balding with #4 & 8 being for the chemically treated hair, chemically treated is referring to either colored or permed hair. The Activator Scalp Treatment is different in that they are a foam type treatment rather than a liquid. Nioxin also has an extra product called Follicle Booster which does just what the name implies, it is an intensive leave-in scalp treatment for areas of excessive thinning. How one would use the Nioxin system: Step 1: Shampoo with Nioxin Cleanser and rinse out. Step 2: Apply the Nioxin Scalp Therapy – starting at the scalp massaging into the scalp skin and let it set for a couple minutes and then rinse out. Once out of the shower, towel dry your hair and apply the treatment suggested for you – #1,3,5 or 7 will be a liquid application, 2-3 squirts directed on the scalp, then pat around – #2,4,6 & 8 will be a foam application 2-3 pumps distributed around the thinning areas. You will start to feel a tingley sensation as the solution starts to work. Depending on your stage of thinning, this is the time to apply the Nioxin Follicle Booster – again it would be 2-3 pumps applied directly to the scalp and massaged in. Nioxin also has a line of intensive conditioners for the hair, to help to rebuild elasticity and replace moisture to the hair without leaving the hair heavy and limp. Nioxin Weightless Re-constructor -a masque-protein complex that conditions the structure of the hair. Nioxin Hydrating Masque – a weightless moisturizer that maintains the correct moisture balance for your hair. Nioxin Deep Repair Masque – a deep penetrating re-constructor that helps repair damage and restore the elasticity to your hair. As well, Nioxin has a line of styling products that are designed to keep your hair healthy – designed for fine and thinning hair. Nioxin has a Root Lifter, thickening Spray Gels, Bodifying foam or mousse, Bliss Thermal Protector and Niospray Humidity Resistor – humidity resistance means that if you are in a humid climate (which doesn’t happen much here in Colorado) it will hold your style if you use it before you go out, but don’t run your hands through your hair or comb it or it will release. If you have thinning hair or just need a good cut and help with your style visit Edna Miklos at The Hair Place.
Edna Miklos * The Hair Place * 303.233.4764
The second speaker of the day was Genie Reynolds of Magic Genie Realty in Lakewood Colorado. Genie’s talk today centered around a recent speech by her favorite author and realtor, Jennifer Allen, who wrote “Sell with Soul”. Genie talked to you us about “Referral Begging” – as referrals are one of the most important things for realtor’s and all of us. The number one rule of Referral Begging is DON’T DO IT!!! When you are asking, reminding, obligating, and bribing for business you appear desperate for business. When you aren’t as successful as you want to be – you don’t want to advertise that you are needy, hungry or desperate. Referral Begging should be unnecessary if you provide excellent service and product to your clients they will refer others to you. Asking for referrals can be counterproductive – do you refer people you feel sorry for or do you want to refer people who make you look good to your clients. If you are always on the hunt – you will come across as desperate – think of it this way. You have a girlfriend who is always asking you, bugging you to fix her up. You might try a few times but if it doesn’t work – you start asking yourself why can’t she find someone on her own? What is WRONG with her or what is wrong with the guys I referred to her? If you are directly asking your clients for referrals you are putting them on the spot and makes them uncomfortable in dealing with you now and in the future. If you are asking for referrals every time you are socializing with friends – they will suspect the only reason you are spending time with them is that you are begging for referrals and then they may shy away from spending time with you for fear of being put on the spot. Then they may not send people to you just because they are annoyed with you. If a client does use you – but has come to expect the sales pitch – they may take their business elsewhere. Referral begging is unprofessional and can undermine your credibility. Jennifer Allen also speaks to the Referral Bribing method – giving gifts, referral fees or charitable contributions is another NO, NO… they should be giving you a referral without the prospect of a gift at the end. You can instead take them to lunch to say thank you OR you could send them referrals in return, perhaps the best thank you!! In real estate there are a number of marketing “systems” one of them is Brian Buffini. His tag line on everything, is “oh by the way” or “I am never to busy for your referrals” – it is ubiquitous – not new anymore – and kind of hokey. Other notorious ones are “I heart Referrals” or “The greatest compliment I can receive is your referral”. People want to give business to SUCCESSFUL people who are busy, maybe have a waiting list – not people who NEED or have the time to Referral Beg. The best way to get referrals is to be the BEST possible person in your given profession – make sure that you KNOW what you are talking about, bring value to your clients and the referrals will come. You can buy all kinds of marketing systems – software or coaching – but if you aren’t GREAT and offering the services your clients, those people you are working with won’t come back and/or won’t refer friends and family to you. Jennifer Allen thinks that gently reminding your clients that you operate a referral based business is a much better approach. Saying something like I enjoy a referral based business or tell a story about a past tough client and how after the successful completion of the project or sale – you thought “I will never hear from them again” suddenly you got a call from one of their clients. Another approach is talking about how you built your business by word of mouth – if they can pass along your name you would really appreciate it. Genie reminds us that there is no magic script or technique – but more of an attitude! Your clients are lucky to work with you – not cockiness- but self-assuredness!!! Keep in touch with your clients and you won’t need to beg for referrals! Keep Genie Reynolds of Magic Genie Real Estate for your next purchase or if you need a property management, she will help make the whole process run smoothly!!
Genie Reynolds * Magic Genie Real Estate * www.MagicGenieRealty.com * 303.942.1912
And lastly, member Dottie Johnson, our massge therapist, is having an Open House at Massage Haven, 2500 Youngfield St., Ste. 6, Lakewood, CO 80215. So check out the full variety of services offered by the women of Massage Haven on Saturday, February 13th 2010, 3:00 to 5:00 pm and maybe pick up a gift certificate for your sweetheart!!